We believe that the key to great research lies in casting. Instead of relying on people who regularly contribute to market research focus groups, we seek out those who can articulate the questions we ask.
Through our extensive network and a unique place of trust, which comes from our work in the field of journalism, we find the people who tell it like it really is. The people and the ideas that don’t usually show up in the data.
Undergrowth doesn’t do stooges or yes people; we find those who really have something to say.
Documentary is at the heart of what Undergrowth does. We create high-spec, highly shareable narrative content that will get teams thinking.
We also build everything from whitepaper reports to decks, panel discussions, physical leave-behinds, and everything in between.
We love to collaborate as much as possible with strategy and insights teams, ensuring the best possible deliverables.